Ancillary - Digipak: Research 2

Continuing with my initial research prior to designing my own digipak, including an album front cover, I have moved on to a different genre and artist altogether to deconstruct the use of codes and conventions in a contrasting style - providing me with more inspiration. 

Birdy

• Cover image: Also featuring the artist, this centralised image presents Birdy standing in simple position, engaging the audience with direct eye contact. She wears an unconventional/Indie outfit of a dress paired with a jumper; the bright colours drawing your attention to the album.

• Layout: By positioning the title in the top left hand corner you can initially establish the album and then focus your view on the artist herself.

• Text: This very thin font in an informal but soft style is readable and simple, not distracting the viewer from the main image. It is a particularly young, new, fresh font that reflects her new position in the music industry.

• Lighting: The image looks studio lit, highlighting the artist's face and enhancing the vintage background whilst placing the wooden floors in the shadows.

• Colours: Pale, pastel greens and blues to give a natural and soft feel.

After looking closely to these two album covers, I will now begin creating my own in order to complete my ancillary Digipak, taking successful ideas such as the route of the eye, effective, engaging images, carefully chosen text and interesting colours.