What have your learned from your audience feedback?

At the initial stages of development of my music video I researched a variety of audience theories and theorists including the hypodermic needle and two-step flow in order to gain a better understanding of the importance of my own target audience and to ensure that I referred back to these different theories. I made sure to include recognised codes and conventions that can be easily interpreted by any individual within my target audience, achieved by obtaining audience feedback throughout, making it more possible to create a strong final video.

In order to establish who my target audience were I set about writing a survey with multiple open and closed questions to gain useful primary data and information including opinions and suggestions to help me to produce a successful music video in the country pop genre. The results of this suggested that my main audiences would be young adults and teenagers, as it appears that over half (57%)of the 30 people asked fitted into this the 19-21 and 21+ range, and 40% were between 16-18. Furthermore, I found that 14 males, and 16 females completed my survey, suggesting I needed to produce a video that would appeal to both genders. Lastly, I wanted to find out if out of these 30 people any listened to music within my chosen Country Pop genre, and 84% answered either all the time, or sometimes, confirming that those questioned would definitely fit under my target audience and I could use their feedback as reliable information.


After the completion of my initial edit, I requested audience feedback to see how I could change and improve my music video before I progressed onto the next cut. Some of the comments celebrated my use of interesting shots, as well as suggesting that my narrative gradually becomes clearer. Also, I had nice colours and lighting, and effective opening shot, and used slow motion well. However, I also looked to the constructive comments of my use of some repetitive and shaky shots, sometimes uninteresting shots and my need to crop certain clips, as I could improve these factors. I was pleased with the feedback I received for that initial stage of editing, as although some were of a negative nature, these were to be expected and I knew there were aspects that I could then improve.

Upon showing my next official edit to my target audience, I received more positive comments as I had already worked on the constructive feedback from last time, making the necessary changes. My audience enjoyed the video as they felt the narrative was clear, I featured and used close up shots of my actress well and the editing was more precise.

Overall, I am extremely pleased that I not only completed a survey initially, allowing me to establish my target audience, but that I returned to this audience when in need of feedback as it has helped my improve my music video immensely.