Ancillary - Digipak: Research 1

In preparation for the creation of one of my ancillary products, a digipak, I have decided to research some existing media products in the form of album covers to outline the basic conventions used in real popular texts and help me with my own design.

Ben Howard - Every Kingdom

• Cover image: A photograph of the artist himself diving under deep water, has been used. Reflecting the folk/Indie folk genre of music that is maintained in his videos, this natural environment connotes calmness and serenity - a prominent theme within his music. This cleverly chosen shot gives a relaxed feel similar to that of the effect the artist's music has on the audience.

• Layout: Consists only of a background image, the name of the artist and the album title, is simple and further adds to the portrayal of his music and genre.  

• Text: Follows the route of the eye. The positioning in the top left allows the viewer to establish what the album is, and then is left with a thoughtful and creative image of the artist.

• Lighting: Remains extremely similar to the lighting used in many of his music videos: low key and natural.

• Colours: Natural blues and greens which are easy to look at and although simple, are eye catching to both new and established audiences.

• Font: Sans Serif, allowing for a simple and easy to read piece of text.

• Overall, despite it's simplicity, it is evident that many creative decisions have been made in the creation of this album cover, including image composition and colouring, text placement and house style.

Such creative thought and effective design has inspired me to pay careful attention when it comes to making my ancillary digipak,as I am aware of it's importance in the portrayal of my chosen song, and for the promotion of my music video.