Tuesday, 25 March 2014

How did you use new media technologies in the construction and research, planning and evaluation stages?

Construction:

For the construction of my music video I decided to use the software 'Sony Vegas Pro 10' as this allowed me to professionally edit my clips together, adding effects and refining specific clips in post production. These shots I filmed with my Canon FZ100 camera, as I have used this for media projects prior to the creation of this video and I knew it would work very well, giving me video in great quality. Other than using a tripod which helped me a lot with the establishing shots found at the beginning of my music video, allowing me to pan smoothly, creating a professional look to some of my shots, I was given the opportunity to borrow a camera stabiliser which I utilised when filming at the airport, giving me less shaky shots.

Research:

In terms of research, I used many media technologies found online such as the website 'surveymonkey', which I chose to obtain audience feedback as I have used it before and loved how easily you could create survey questions in a range of different styles. With such a quick and efficient tool available at my fingertips, I could receive feedback almost instantly with the help of Web 2.0. Also, I watched various music videos made professionally on YouTube, providing me with initial research into genre as well as the codes and conventions in other media products. Programs such as Microsoft word and Excel helped me to present my research throughout, which I could upload to slideshare and easily display on my blog.


Planning:

Finally, for planning, this has all been uploaded to my Media Blog in a variety of different visual ways such as Prezi, Wordle, Bubbl and Kizoa, which I utilised when it came to presenting pictures found online, and those taken by myself, to highlight my planning stages.

Since the start of AS Level, when I first began learning Media Studies, I can easily say that my knowledge of media texts and how they are read has noticeably improved. In both the way I read, or consume, or even produce media products, the development of Web 2.0 has dramatically enhanced this process - making media far more accessible for everyone, particularly on social networking sites. Web 2.0 is the term given to describe "a second generation of the World Wide Web that is focused on the ability for people to collaborate and share information online." - webopedia. In other words, it is the new branch of the internet; the media is heavily reliant on social networking and user generated content. This means that there isn't a clear divide between a media consumer and a media producer, bridging the gap between the two in our modern age. 

New media technologies as a result of the development of Web 2.0 have benefited me hugely in the process of research, planning and construction of my music video and I made sure to use them wherever possible.

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