Survey - Results

Below are the results from my survey that I created on surveymonkey, which I have presented in pie charts. By doing this it has allowed me to see the percentage of answers, making it clearer to establish the largest vote for each question. I mainly aimed this survey at my desired target audience of young adults and teenagers, as it appears that over half (57%)of the 30 people asked fitted into this the 19-21 and 21+ range, and 40% were between 16-18. However, I included people below the age of 15 to participate as to gain a range of responses and possibly more answers that I can take into consideration. 



My first question was to establish the gender of my target audience, which I found to be fairly equal with 14 males, and 16 females, suggesting I will need to produce a video that will appeal to both genders. By asking both how often my audience watch, and if music videos have the ability to determine their opinion of a song, I could see that they were highly important factors. As over 50% of people watched a music video once or twice a week, with 20% every day, and 67% of the people answered always or often to if the video determined their love or hate for a song, this has confirmed the significance and influence of a video on an audience.

I also made sure to include a multiple choice question to discover the types of genres of music that people within my target audience enjoyed listening to. The most popular in this case being Indie (22%), Acoustic (21%) and Pop (20%), with Country and Folk following closely behind. Although I am creating a music video within the Country Pop genre, where these results confirm the appeal to this genre, I also have confidence in the fact that my video will still fall under a few of these other popular categories; hopefully creating a successful and appealing video. As well as asking the obvious question of whether or not someone would be willing to download a song after viewing the video if they enjoyed it, where 100% of people answered 'Yes', I asked where this audience typically views such videos; by establishing online websites such as YouTube, and smartphones, as the main platform for presenting and discovering new music videos I could see how my own video could be consumed by the audience through media and technology.  

Lastly, I wanted to find out if out of these 30 people any listened to music within my chosen Country Pop genre, and 84% answered either all the time, or sometimes, confirming that those questioned definitely fit under my target audience and can use their feedback as reliable information. Overall, I'm very happy with the results of my primary research, as they have, and will continue to help me throughout the creation of my music video, and have given me a further insight into the view of my target audience.