In order to carry out a piece of general primary research, I decided to design an online survey on surveymonkey to gather information about the viewers of music videos, more specifically my target audience.
I created a variety of open and closed questions so that I will receive more reliable feedback that I can use for my own music video. Such questions involve the potential importance, style and way of consumption of a music video, where I can inevitably review the results that will influence the choices I make to do with this video in its future development.
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