Media Literacy

"Media literacy can be defined as the ability to read a media text, in understanding the process of communication through the construction of an artefact and its sets of representations. The ability to read a media text, in its visual or audio form, is itself paramount to understanding the meaning that a text may convey which is dependent upon the individual psychological, and sociocultural context of the reader." - Jason Mazzochi

 



The above quote, which was recently presented to me, I feel holds great importance to the development of my music video, particularly looking into my target audience, as it suggests that someone's reaction to and understanding of a media text is entirely unique.