Since the start of AS Level, when I first began learning Media Studies, I can easily say that my knowledge of media texts and how they are read has noticeably improved. In both the way I read, or consume, media products that we come across every day, the development of Web 2.0 has dramatically enhanced this process - making media far more accessible for everyone, particularly on social networking sites.
Web 2.0 is the term given to describe "a second generation of the World Wide Web that is focused on the ability for people to collaborate and share information online." - webopedia. In other words, it is the new branch of the internet; the media is heavily reliant on social networking and user generated content. This means that there isn't a clear divide between a media consumer and a media producer, bridging the gap between the two in our modern age.
At this very moment we are living in a remix culture; we have become a part of society that allows as well as encourages derivative work (work based upon one or more pre-existing creations, such as a translation, motion picture, sound recording). This is achieved by editing or connecting current materials to produce a brand new product, changing, and even improving its original, hence the term 'remix'.
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