Digipaks are a type of CD packaging made out of card stock or other heavy paper/cardboard material. They can flip open like a book, or have three parts, so that one portion of the packaging opens to the right and one to the left, with the CD in the center portion. Usually, the portion of the digipack that holds the CD is made of plastic similar to a traditional jewel case - the plastic part is simply attached to the paper background.
Digipaks were first created by MeadWestvaco, and their product, called 'Digi-Pak', is trademarked. However, as the format became more popular and began to be used by more manufacturers, the generic "digipack" came to be used to describe all soft CD packaging.
How does a digipak benefit the artist?
- Represents the artist's message, image, and predominate genre.
- Increases their popularity.
- Exemplifies the artistic and creative approach the artist is taking throughout the music.
- Allows the brand, image, and music video to be interwoven together.
- Promotional aspect; the music industry helps bring awareness to the artist.
- Encourages consumers to buy and listen to their music.
- Etablishes audience's loyalty to an artist.
Digipaks have pros and cons:
Hannah, where is your relevant research into related products and design for your ancillary tasks? These completed tasks, the research and your film were supposed to be uploaded by Friday weren't they?
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