Last Footage

In order to complete the filming for my music video I need to record the final 30 seconds of footage. This occurs around the middle of the video and involves the main character packing for her trip to America. 

I found an appropriate image on tumblr that perfectly presents the kind of shot I hope to achieve when filming this remaining section. This would involve an over head shot of a bed, or some other kind of flat surface; clothes, necessary travel items and other iconic objects would be arranged neatly to portray a sense of order to her packing. One by one, each item would be moved from the shot, conveying the idea that they are being moved into a suitcase. I would also include key shots and close ups of these items, giving connotations of travel (e.g. a passport), as well as mid shots of the suitcase itself to lead on to the next section of footage showing her travelling to the airport. 

I decided to create my own version of the photograph (right) in order to present a more realistic plan of the shot I hope to create, using appropriate objects linked to the theme of travel and also tie in with the narrative of my music video. 

Music Video: Rough Cut

Here is the rough cut of my music video since my initial edit. Despite missing 30 seconds of footage in the middle, these clips will be filmed soon and can easily be included later on. This I will present to my target audience for feedback to help me improve once again before my final edit. 

Digipak - Research

What is a Digipak?
Digipaks are a type of CD packaging made out of card stock or other heavy paper/cardboard material. They can flip open like a book, or have three parts, so that one portion of the packaging opens to the right and one to the left, with the CD in the center portion. Usually, the portion of the digipack that holds the CD is made of plastic similar to a traditional jewel case - the plastic part is simply attached to the paper background.

 

Digipaks were first created by MeadWestvaco, and their product, called 'Digi-Pak', is trademarked. However, as the format became more popular and began to be used by more manufacturers, the generic "digipack" came to be used to describe all soft CD packaging.

How does a digipak benefit the artist? 

• Represents the artist's message, image, and predominate genre.
• Increases their popularity.
• Exemplifies the artistic and creative approach the artist is taking throughout the music.
• Allows the brand, image, and music video to be interwoven together.
• Promotional aspect; the music industry helps bring awareness to the artist.
• Encourages consumers to buy and listen to their music.
• Etablishes audience's loyalty to an artist.

Digipaks have pros and cons: