What are codes and conventions?
Codes and conventions allow the audience to become familiar with certain genres; 'A way of constructing meaning in media texts'. These can be broken down into two categories: technical and symbolic.
Technical:
This is otherwise known as the denotations of media, the literal interpretation.
- How equipment and technology are used to construct meaning.
- Camera; different angles, shots.
- Editing; place, style.
- Sound; diegetic/non-diegetic, genre.
Symbolic:
Could also be named the connotations of media, contrasting to denotations, as it translates a sign to meanings associated with it.
- Meaning created beyond what is obvious to see.
- Specific facial expressions.
- Mise-en-scene.
Here I have created a presentation on Prezi to outline some key conventions found in most generic music videos, including the style or nature of how the music is shown, editing, and camera work:
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