Thursday, 20 February 2014

Last Footage

In order to complete the filming for my music video I need to record the final 30 seconds of footage. This occurs around the middle of the video and involves the main character packing for her trip to America. 

I found an appropriate image on tumblr that perfectly presents the kind of shot I hope to achieve when filming this remaining section. This would involve an over head shot of a bed, or some other kind of flat surface; clothes, necessary travel items and other iconic objects would be arranged neatly to portray a sense of order to her packing. One by one, each item would be moved from the shot, conveying the idea that they are being moved into a suitcase. I would also include key shots and close ups of these items, giving connotations of travel (e.g. a passport), as well as mid shots of the suitcase itself to lead on to the next section of footage showing her travelling to the airport. 



I decided to create my own version of the photograph (right) in order to present a more realistic plan of the shot I hope to create, using appropriate objects linked to the theme of travel and also tie in with the narrative of my music video. 

Tuesday, 18 February 2014

Music Video: Rough Cut



Here is the rough cut of my music video since my initial edit. Despite missing 30 seconds of footage in the middle, these clips will be filmed soon and can easily be included later on. This I will present to my target audience for feedback to help me improve once again before my final edit. 

Thursday, 6 February 2014

Digipak - Research

What is a Digipak?
Digipaks are a type of CD packaging made out of card stock or other heavy paper/cardboard material. They can flip open like a book, or have three parts, so that one portion of the packaging opens to the right and one to the left, with the CD in the center portion. Usually, the portion of the digipack that holds the CD is made of plastic similar to a traditional jewel case - the plastic part is simply attached to the paper background.

 

Digipaks were first created by MeadWestvaco, and their product, called 'Digi-Pak', is trademarked. However, as the format became more popular and began to be used by more manufacturers, the generic "digipack" came to be used to describe all soft CD packaging.

How does a digipak benefit the artist? 
  • Represents the artist's message, image, and predominate genre.
  • Increases their popularity.
  • Exemplifies the artistic and creative approach the artist is taking throughout the music.
  • Allows the brand, image, and music video to be interwoven together.
  • Promotional aspect; the music industry helps bring awareness to the artist.
  • Encourages consumers to buy and listen to their music.
  • Etablishes audience's loyalty to an artist.

Digipaks have pros and cons:


Wednesday, 15 January 2014

Location Shots: 2


This is my second and last location where I will film my music video. The calmly lit bedroom paired with simple mise-en-scene provides a perfect setting for the indoor shots of my artist playing guitar and planning the next stages of her journey to America. 

Monday, 13 January 2014

Location Shots: 1

 
Now that I have decided on my actress and the costume, I went out to find a suitable location for the opening shots in my music video that would not only relate to the lyrics but could present the 'lonely road' in a wintry setting. I have chosen to film around the area near to my house as it is easily accessible if I need to re-film any shots and I feel works really well by using the road as a visual motif; the beginning of her journey.


Sunday, 12 January 2014

Costume: Main Outfit

This is the outfit I came up with and pieced together using the website 'Polyvore' to present a simple costume that I plan to feature on my artist in the music video. Giving connotations of youth as well as a casual feel, I believe it will work well within my narrative and coincides with the relaxed atmosphere of my chosen location of a bedroom.

Saturday, 11 January 2014

Importance of Lighting

"Just like with human eyes, a camera can only capture the images for a movie through light. Whether using available or natural lighting of the surroundings or using professional lighting equipment, every production requires a suitable lighting design according to the needs of the film's story and the director's vision. Every lighting set-up provides a specific mood, emotion, atmosphere, and aesthetics to the overall film viewing experience. Without light, it is not possible to see anything, and it is not possible to shoot a film."

The primary reason why lighting is needed in a film production is because of the technical requirement for proper exposure of every shot in the film. Just like with photography, shooting a scene without enough light makes the shot underexposed. In such case, the shot looks too dark, and there are only a few details that can appear on screen. In worst cases, what you see is almost a black screen that even the actor's faces and the props and sets around are not recognizable any more. On the other hand, shooting with too much light makes the shot overexposed. In such case, the shot looks too bright and the entire scene looks annoyingly washed out, even to the point of looking blindingly white with almost no details to make the scene recognizable."

This extract taken from a film production article, written by Rianne Hill Soriano, has highlighted the different aspects of lighting, as well as its effects on film. Despite the fact that for the opening sequence I will be filming outside, and therefore cannot control the lighting other than planning to film when the weather is good, I will be more careful when it comes to lighting my indoor shots. I have practiced this by playing around with a set of lights, looking at the effects it has on the face by placing them at different angles (photographed below).


"Even though natural light is usually available, a film production still generally needs to utilize lighting equipment to improve how the scene registers on camera. Without proper control of light in a scene, a shot usually looks flat, dull, and boring. And so, lighting enhances the look of the elements on screen. The film camera, while it is similar to the human eyes in terms of the technical process of processing images, it is still not like the human eyes that can adjust to various lighting conditions on their own. The person operating the camera provides the instructions on how the camera should work and how it should see and record a shot. At the same time, the camera requires the one operating the camera to known how to communicate what they want in technical terms, as how the camera is programmed to understand."